Hi, I'm Coach Carrie!
For more than 30 years, I’ve worked from the C-suite to the sidelines helping Fortune 100 companies, elite sports organizations and athletes, top legal teams, political figures, influential C-suite leaders, and high performers find, maintain, and elevate their story when the pressure is on.
Here’s what I know for sure. Before you can lead, love, or lift anyone else, you have to understand and believe the story you tell yourself. That’s where change and your superpower begin.
If you’re ready to live your life with purpose, embrace your
power, and unapologetically claim your personal and professional peace, I’ll walk with you every step of the way.
Thanks for stopping by!
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Explore coaching designed for individuals, teams, and anyone ready to rise!

Coach Carrie's Podcast
The Mic Shift
The Mic Shift is a podcast where leaders, experts, and change-makers share their
mic-shift moments.
We share practical tools and science-backed insights to drive impactful life change in a pressure-filled world.
Hosted by Carrie Cecil, The Mic Shift is where real talk meets real action, because every shift in life begins from the communication within.
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Sports Business Journal
“League commissioners, team owners, head coaches and pro athletes have Cecil on speed dial, just in case,”

Kevin Warren | CEO - Chicago Bears
"There is no one better than Carrie Cecil at building and maneuvering public relations and crisis communications strategies and narratives for high-stakes issues. She has impeccable talent, work ethic and relationships."

Jordan Bazant | Executive Vice President - FOX Sports
"Carrie Cecil brings powerful communications strategies, innovative ideas, deep understanding and strong connections to help reach her client’s goals."
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Patrick Conley | FBI
“There’s no question that she is the premier brand, reputation and communications fixer.”

Tim Pernetti | Commissioner - American
"A trusted and valuable partner, Carrie Cecil delivers solutions-driven brand and communications strategies rooted in c-suite business intelligence and executed with grit and grace."

Desmond Howard | Former Heisman Trophy Winner & Super Bowl MVP
“Carrie Cecil is one of the most impactful brand and communications coaches I’ve ever worked with. She has an uncanny ability to dig deep into who you are—your strengths, your story, your purpose—and transform that into a brand that resonates both on and off the field. Her guidance was a game-changer for me—and it can be for anyone looking to elevate their voice, their presence, and their legacy.”

Deidre E. Merritt | NCAA - Director of Leadership Development
“Carrie Cecil brings a unique blend of professionalism, cutting-edge content and fun to her keynotes. She continues to be one of the our most requested speakers.”

David Szott | New York Jets - Director of Player Engagement
“During the course of the off season we brought in 16 outside resources and speakers to present to our players. Carrie Cecil was the top-rated presenter by our players!"

Sports Business Journal
"One of the more indispensable characters in sports."

GoodReads
“Cecil’s book, One Sunday really is that good. … It is raw, it is gritty, and sometimes the pain is masked with humor. … She has written a wonderful story of hope and love that is quite moving and thought‑provoking.”

Mechelle Zarou | Partner - Shumaker, Loop & Kendrick
“From politics to corporations, collegiate institutions and powerful leagues, Carrie Cecil brings unparalleled expert litigation and crisis communications service to proactively prepare for, manage and clean up brand reputation issues.”

Jim Mora Jr. | UConn Head Football Coach
“Integrity, excellence, accountability and respect are all words I would use to describe Carrie Cecil.”

Bennett Speyer | Partner - Shumaker, Loop & Kendrick
“Expert in litigation communications. Carrie’s ability to manage sensitive issues has been critical to protecting our clients in the court of public opinion.”

Amazon Books
“One Sunday is a novel that takes hold of you. … I laughed and cried. Beautiful story and well written. I would recommend this book to men and women who would enjoy a great story of hope and love.”
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Every person has a story waiting to be heard and valued. When someone finally says, “Tell your story the way you want it,” something shifts. This is that moment. The one where you show up for yourself.
Coach Carrie
You're Okay, I'm Okay
An inspiring, science-backed book to help reframe the narratives of your inner critic and fuel you with purpose, power & peace.
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Dancing For The Devil
A heartbreaking and powerful memoir of one woman's dramatic and divine rescue from the sex industry.

Emily's Reasons
Why Not
A hip, fast, and funny novel for any woman who has ever wasted her time chasing down the wrong guy for all of the right reasons.

Authentic, kind, and empowering communication is where progress starts.
Coach Carrie
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