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About Coach Carrie
“Real communication and connection starts with you.”
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You're Okay, I'm Okay
An inspiring, science-backed book to help you reframe your inner critic and create a life filled with purpose, power, and peace. Stay tuned for details soon!
Emily's Reasons Why Not
Emily's Reasons Why Not is for everyone who has ever wasted her time chasing down the wrong guy for the right reasons, wondering "why" and "when is it going to happen for me?" With the edge of an insider, but the heart of a dreamer, the disarming and unflappable Emily meshes her views on the entertainment industry she works in, the men she's dated, the therapy sessions she mulled over, and "the one" she knows is out there for every woman ... including herself.
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Charli & Wilbur:
A Dancing Dog's Dream
Whimsically inspired by the seven-year-old author and her mother, Charli and Carrie Cecil brought to life an inspiring, comedic story about never giving up and following your dreams even when you may not fit in. A fun adventure that kids - and their parents - and anyone who has ever dreamed big are sure to love.
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You’ll never regret putting yourself first when it means living in peace, walking in purpose, and standing in your power.
Coach Carrie
Hi, I'm Coach Carrie
I’ve spent decades as a fixer, navigating narratives, steadying chaos, solving problems, and guiding leaders through pivotal moments. Along the way, I learned that in the middle of everyone else’s story, it’s easy to lose your own.
Now, my work blends practical tools, science-based strategies, and lived experience to help you find your power, purpose and peace
and live it unapologetically.
Whether you’re leading a team, running a business, or trying to stay above water as the CEO of your home, we start from the inside out, shifting the mic and the stories you tell yourself to create the life you deserve.
When your communication changes, so does your clarity, your connection, and your confidence. And life? It stops feeling like a performance and starts feeling like your truth.
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Professional Biography
Carrie G. Cecil is a trusted adviser to CEOs, boards, C-suite executives and family offices, with deep expertise across business, reputation and sports. She counsels leaders through consequential decisions and high-stakes moments, bringing together strategy, narrative, litigation and crisis communications, brand, and the legal, legislative and stakeholder dynamics that shape both an enterprise and its leadership.
For more than two decades, Cecil has advised leaders across highly visible and regulated sectors, including energy, media and entertainment, private equity, higher education, and professional and collegiate sports. Her counsel is shaped by an ability to see across legal, legislative, regulatory, business and reputational considerations, helping leaders anticipate challenges, align stakeholders and understand how consequential decisions will be received by the people and institutions that matter most to the outcome.
She began her career with Sen. John McCain. Examples of her portfolio include advising C-suite executives and leaders across media, entertainment and communications organizations including Adelphia, Charter Communications, ESPN, Fox, MGM, Miramax, NBC, Sony and Universal; law firms including Jones Day, O’Melveny, Paul, Weiss, Rifkind, Wharton, and Sidley Austin; and companies including Allstate, Noble Energy and TurnkeyZRG. In professional and collegiate sports, she has counseled leaders across the American Conference, Big Ten Conference, College Football Playoff, MAC, NASCAR, NCAA, NFL, Pac-12 Conference, PTPA and SEC, as well as more than 50 colleges and universities.
Cecil is known for working behind the scenes when the challenge extends well beyond communications and brand alone. She helps leaders connect business strategy, legal and legislative considerations, stakeholder interests, reputation and narrative, providing a trusted perspective as they make decisions under pressure and communicate them with clarity.
As AI and technology reshape how leaders process information, make decisions and build trust, Cecil created ELBA, a proprietary Executive Leadership + Brand Architecture platform. ELBA equips senior leaders with decision-making filters to assess choices, clarify positioning, pressure-test narrative and make more intentional decisions in increasingly complex environments.
Through her Coach Carrie platform, Cecil is also a sought-after speaker, executive coach and strategist, delivering keynotes, workshops and concierge coaching focused on leadership, branding and communications. Her work is grounded in a simple principle: Communication is how strategy gets implemented.
Cecil developed the SAFE crisis framework for state and local government during COVID-19 and beyond, creating a practical model for leaders communicating through rapidly changing, high-pressure environments.
Her international work includes public affairs in Thailand, Macau and Hong Kong, where she represented media companies. She also held leadership roles with Turner Entertainment Group in New York and Los Angeles and launched her agency career at Rogers & Cowan.
An accomplished author, Cecil has written several books, including Dancing for the Devil and One Sunday, both published by Simon & Schuster, and Emily’s Reasons Why Not, published by HarperCollins and adapted into an ABC television series, which she also produced. With her daughter, she co-authored Charli & Wilbur: A Dancing Dog’s Dream. Her newest book, You’re Okay, I’m Okay, is slated for release in fall 2027.
Cecil was named one of the Top 25 Most Influential Behind-the-Scenes Executives in Sports in 2023 and 2024 and was recognized by Sports Business Journal as a 2023 Game Changer.
She is married to her college sweetheart, former NFL Pro Bowl safety and defensive coordinator Chuck Cecil, and has one daughter, Charli.
